This week saw the release of the trailers for the two biggest movies of 2015: the reboots to the Star Wars and Jurassic Park franchises. Both were preceded by a lot of hype (so much so that there was a trailer for Jurassic World‘s trailer), but they represent one of the biggest trends of movies in recent years: placing a big emphasis on teasers. Trailers have always been a large part of the film business, but in the Internet age they’ve exploded in popularity due to their increased accessibility. Now days, people are so obsessive that they”ll watch every trailer for a single movie just to see every detail. So for this week’s question, I thought I’d ask what do you think of trailers?
In the early days of Cinematic, I used to regularly post new trailers and talk about my thoughts on them. I’ve retired that feature not just because it became too tiresome and repetitive to comment on every single teaser, but I’ve come to realize that trailers as a whole aren’t too special. Most of the time they operate as a “Greatest Hits” playlist of a film, showing the biggest and best bits of a picture, which is why I try to watch movies now without seeing teasers (though I couldn’t resist watching Inherent Vice‘s trailer).
But what do you think?