Recently, Netflix announced that that they would be able to stream the
upcoming Crouching Tiger Hidden Dragon sequel while the film was playing theaters as well as Adam Sandler’s next four paid vacations movies. It’s a move that matches the media distribution giant’s decision to create their own TV series, a game changer in the industry. While plenty of movies receive VOD releases mainly consisting of indie pictures, major productions have been averse to online streaming. So for this week’s question, I’m asking if this is a good decision on Netflix’s behalf?
In my opinion, no. Perhaps I’m being unwilling to embrace change, but theaters are and always will be essential to the cinema experience and Netflix’s move would be an incentive to start shipping movies directly online. VOD hasn’t poised a great threat to any theater chains (and as monumental decision as online TV series are, I don’t think it will be the nail to the coffin of network and cable channels, at least at the time being), but doing this is going to encourage even more audiences that a computer screen is the best way to watch a movie. Still, studios need to catch up to the Internet age (and seeing how slowly the music industry took to get adjusted to the digital era, this is going to be in debate for years) and this could encourage viewers to see more current film. But as of right now, I don’t think it’s the best or most stable way to transition into the 21st century.
But what do you think?