The biggest and probably only reason studios care about film critics are movie quotations; there’s nothing that makes a film look more appealing to audiences than reading recommendations (well, other than aggressive advertising and demographic targeting). Yet movie quotations have been pretty damning to film criticism, dumbing down astute analysis to easy-to-digest blurbs. There’s no worse culprit to this rule than Peter Travers, Rolling Stone’s film critic, who writes every single of his reviews as if he’s pitching lines for movie posters (just check his site for the offenders). It’s harmful for many up-and-going critics and film goers to think all film analysis is some cheap and digestible writing. That doesn’t mean I think all quotations are harmful (I take the opinions of a few critics like A. O. Scott or Michael Phillips seriously), but poster blurbs are hurting contemporary criticism.
But what do you think?