Recently I read an article about product placement, particularly in film and television, and why many studios use it. So this inspired today’s question: what do you think of product placement?
I’ve always disliked product placement and while I know that many producers use it for budgeting, it makes it no less excusable. It’s particularly glaring in many big studio films, from many of the Marvel movies to the recent Man of Steel (where Superman plows through an iHop and 7-Eleven before reigning destruction on all of Metropolis) and particularly in Michael Bay and Adam Sandler movies. But I’ve loved when people parody product placement as well. Arrested Development had a great bit where Tobias goes to a Burger King to meet Carl Weathers (see above) and Stephen Colbert regularly and jokingly talks about Bud Light Lime on The Colbert Report.
But what do you think?